But we didn’t always have success with Facebook™ ads. In fact, for almost 2 years we ran Facebook™ ads without a clear understanding of how the algorithm actually works.
Crazy, I know...
We were stuck in an endless experimentation mode where we would create some winning campaigns followed by some huge losers, over and over again.
And we never really created anything repeatable and consistent that could scale.
All the money we made through ads in that time, we eventually lost.
You could say we were on the ROAS roller coaster - which almost caused us to give up on Facebook™ ads entirely.
But, we made the crucial decision that we were going to make it work, and turn Facebook™ ads into a profitable business model for ourselves, no matter what.
So, we invested all of the time and money we had into learning everything we could about the Facebook™ technology, the algorithm, and the different strategies used by the pros.
We bought products, invested huge dollar amounts into coaching programs, and eventually connected with a few mentors that really helped us put it all together.
We discovered why some campaigns produce great results and scale with ease, while others fail miserably.
And thanks to all of our new-found knowledge, 100's of sleepless nights, and our commitment to success, we were finally able to create a unique advertising structure that produced predictable results time and time again.
Look, over the years a lot has changed with Facebook™.
But our strategies and frameworks have evolved into a system that has consistently produced results no matter what happens with the algorithm.
At the end of the day, successfully running Facebook™ ads is just a matter of setting things up properly so that the algorithm can do all the hard work for you.
And when you do this...
You can spend as little as $100 a day all the way up to $5,000 a day or more and still be REALLY profitable.